A generation like Gen X isn’t going to care much about an authoritative website that tells people what they should buy. This group is reactive, and they like businesses that are all about change. They aren’t easily impressed and they are skeptical of those who make claims. But the Silent Generation might prefer an authoritative tone in your website copy. This group of people respects experts and they like to adhere to the rules. Big titles mean something, and the Silent Generation tends not to argue with people in positions of power. Logic, not magic, is what hits this group best. These examples show how two different generations may prefer completely different businesses based on their beliefs and values.
A person from either generation may be
Country Email List seeking the same product – but they’ll hire, buy or work with a person who believes in what they do. Because believing is everything. Bull’s Eye Generational Targeting Make sure that your website content conveys the right values for the generation of buyers you want and need. How? Easy. Determine the values you want to convey to your audience. Choose language, tone and style that your generation prefers. As you write your website copy (or have someone write for you), make sure that your business values shine through the cracks between the words. So what values should you aim for? Here’s a look: Silent Generation: respect for authority; conformity and adherence to the rules; law, order and duty; dedication, hard work and sacrifice.
Baby Boomers: personal gratification; personal growth, health and wellness; optimism and positive attitude; teamwork and being involved. Generation X: diversity and global thinking; self-reliance and independence; life balance; fun and informal attitude; technologically literate. Generation Y: confidence and achievement; sociability and collective action; diversity and morality; street-smart; optimistic and savvy. These days, it’s not enough to slap up a nice design and some well-written content. You have to get into the heads of your buyers and learn how they think – and why they think that way. Targeting your market means intimately knowing who’s going to feel good about your business…
Автор
Тема: The values your business website conveys are important (Прочитано 36 раз)