E-Marketing
E-marketing is one of the general branches of marketing, and it is also called (digital marketing), or (network marketing), which is a strategy that is used in organizing the methods of modern communication technology, by turning the virtual market into reality, and e-marketing is an important part of the modern comprehensive marketing strategy, as it is considered an important part of the It is also described as the process of applying the general principles of marketing science through the use of electronic media, in particular the use of the internet.
Advantages of e-marketing
The possibility of developing a relationship with customers significantly, as there is constant interaction, and despite this, some customers resist this, considering it intrusive and negative for privacy, but the use of voluntary notification techniques is becoming increasingly accepted among people, especially among those who frequent commercial sites.
The use of e-marketing in order to win customers to achieve a great benefit in order to sell on a site and earn customer loyalty.
The ease of obtaining any information related to the product, the possibility of obtaining the required commodity in a short period, and exceeding the limits regardless of where the commodity is located, which leads to the entry of the commodity into the world and its popularity in a quick way.
Opening the field for e-marketing to everyone, not limited to well-known large companies, but the participation of an ordinary individual or a small company in marketing easily.
Low cost and ease of implementation compared to traditional marketing.
The possibility of ordering the goods directly by sending an order through the company's website, while traditional marketing cannot order the goods directly through customers.
The ease of displaying all the company's goods and services through the website, and this is difficult to happen in traditional marketing because of the need for a wide place to display them.
Methods of e-marketing success
The quality of the product that can be marketed and the service, as e-marketing contains a lot of ways, so you must choose the right one.
The budget established for e-marketing operations through the internet, on the basis of which marketing campaigns for the goods are carried out.
The experience of the marketer in terms of how he deals with the mechanisms of e-marketing, and the continuous development in the use of E-Marketing Science in the digital marketing environment.
Types of e-marketing
E-marketing is through what comes:
Free advertising sites on the internet.
Specialized forums, and public.
Site pages.
Directories of internet sites and their indexes.
Social sites.
Email campaigns.
During the videos.
Blogs.
Newspapers and magazines.
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