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Even though Hollywoods incarnation of Barbie took home聽just one Academy
stanley thermoskanne Award聽this week, the famous figurine is well positioned for another year of solid sales.As聽PYMNTS reported, Mattel, the company behind Barbie, happily credits the doll 鈥?and her cinematic doppelganger 鈥?for helping drive the companys 29% year-over-year bump in global doll sales last year.聽聽 The breakout success of the award-winning Barbie movie was a showcase for our entertainment strategy and cultural relevance o
stanley cup f our brands outside the toy aisle, 聽a Mattel executive told shareholders.But, the聽Barbie-naissance is just getting started. Last week, Mattel announced聽Barbies 65th anniversary, which the company intends to capitalize on by throwing a full-blown in-store and online sho
stanley thermos pping extravaganza. The celebration will include specialized digital-only promotions on Amazon, Walmart, Target and dozens of other specialized retail sites.聽Mattel already launched its聽Celebrating an Icon聽webpage devoted entirely to exalting Barbies six-plus decades as a cash cow for the company.It remains to be seen as to which website will ultimately move the most Barbie merchandise, but if recent data offers any indication, Mattel may reap the biggest bang for the Barbie buck.聽 聽 聽 聽Thats because 43% of Generation Z consumers said they prefer shopping on brands sites, a rate 53% higher than the average consumer. Millennials arent far behind: nearly 33% of them shared that preference for brand websites. Equally important, 72% of Fwtg The Great August EMV Pile On
In an effort to introduce digital payment options for Monopoly players, Hasbro has added Apple Pay to its latest version of its popular board game. Players will be able to use their mobile wallets in the games latest iteration, which has been dubbed iMonopoly, Hasbro said in an announcement on April 1, 2018. Now, more than ever, consumers are using mobile wallets to pay for everyday purchases, the Monopoly Man told PYMNTS. Apple Pay will lead to faster, more seamless rent payments on properties from Vermont Avenue to the Boardwalk. Each new game will ship with a miniature card reader that will connect to the
stanley quencher bankers iPad or iPhone. When a player makes the unfortunate move of landing on a property with a hotel, the player can use their iPhone to pay with their credit card of choice. The idea behind the service, according t
stanley quencher o the Monopoly Man, is to reduce friction within gameplay and bring the very analog board game of Monopoly into the digital age. It was always so easy to land on Jims property, but always so hard to pay his rent, said Bob, a Monopoly player from Austin, Texas, in a PYMNTS interview. With Apple Pay, I can just take out my iPhone to pay my rent without having to break out the Monopoly Money. Plus, I dont have to deal with Ken, the banker. I dont
stanley termos think anyone trusts Ken with the Monopoly Money anyway. The move was also touted by an Apple spokesperson, who said the move speaks to the many applications of Apple Pay.聽 Apple Pay is truly accepted everywhere聽鈥斅爀v